Google Report – Our Mobile Planet: Canada “Understanding the Mobile Consumer” May 2013 Link to PDF

Businesses that make Responsive/ Mobile Websites a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.

  • Smartphone penetration has risen  from 33% ( Q1 2012)  to 56% (Q1 2013) of the population in just one year and these smartphone owners are becoming increasingly reliant on their devices.
  • 66% access the Internet every day on their smartphone.
  • 89% of smartphone users look for local information on their phone and 88% take action as a result, such as making a purchase or contacting the business.
  •  77% of users have researched a product or service on their device
  • mobile ads are noticed by 87% of smartphone users.
  • 51% have performed a search on their smartphone after seeing an offline ad.
  • 5Smartphones are a major access point for online search. 55% search online with their smartphones every day.
  • 78% use their smartphone to access a social network and of those 52% visit at least once per day.

With smartphone usage growing, it’s becoming more and more beneficial to have mobile optimized sites as well as a strong social presence.

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